{"product_id":"p01-white","title":"Off White Straight-leg Selvedge Denim STYLE  P01 IT101","description":"\u003cp class=\"p1\"\u003e\u003cb\u003eP01 IT101 — The Iconic Blue Blanket 5-Pocket Jeans\u003c\/b\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"p3\"\u003eThe \u003cspan class=\"s1\"\u003e\u003cb\u003eP01 IT101\u003c\/b\u003e\u003c\/span\u003e represents the pure essence of Blue Blanket: a devotion to authenticity, quality, and craftsmanship. These \u003cspan class=\"s1\"\u003e\u003cb\u003e5-pocket jeans\u003c\/b\u003e\u003c\/span\u003e combine the best of three worlds — \u003cspan class=\"s1\"\u003e\u003cb\u003eJapanese selvedge denim\u003c\/b\u003e\u003c\/span\u003e, \u003cspan class=\"s1\"\u003e\u003cb\u003eItalian design\u003c\/b\u003e\u003c\/span\u003e, and \u003cspan class=\"s1\"\u003e\u003cb\u003eU.S. heritage construction\u003c\/b\u003e\u003c\/span\u003e — resulting in a timeless piece that defines the brand’s philosophy.\u003c\/p\u003e\n\u003cp class=\"p3\"\u003eCrafted from \u003cspan class=\"s1\"\u003e\u003cb\u003e100% cotton, 14 oz. raw pure vegetal indigo selvedge denim\u003c\/b\u003e\u003c\/span\u003e, woven in Japan and assembled in Italy, the P01 embodies durability and authenticity. Its \u003cspan class=\"s1\"\u003e\u003cb\u003eregular fit\u003c\/b\u003e\u003c\/span\u003e and \u003cspan class=\"s1\"\u003e\u003cb\u003eclassic silhouette\u003c\/b\u003e\u003c\/span\u003e make it a perfect everyday jean that ages beautifully with time and wear.\u003c\/p\u003e\n\u003cp class=\"p3\"\u003eThis is a \u003cspan class=\"s1\"\u003e\u003cb\u003eraw, unwashed blue denim\u003c\/b\u003e\u003c\/span\u003e designed to evolve naturally. The more you wear it, the more it becomes uniquely yours — developing personal fades, whiskers, and a patina that reflects your lifestyle.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cb\u003eHow to care for your raw denim:\u003c\/b\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp class=\"p1\"\u003eAvoid washing for the first \u003cspan class=\"s1\"\u003e\u003cb\u003e6–12 months\u003c\/b\u003e\u003c\/span\u003e to develop a personalized fade and patina.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp class=\"p1\"\u003e\u003cspan class=\"s1\"\u003eWhen washing, \u003c\/span\u003e\u003cb\u003eturn inside out\u003c\/b\u003e\u003cspan class=\"s1\"\u003e and use \u003c\/span\u003e\u003cb\u003ecold water\u003c\/b\u003e\u003cspan class=\"s1\"\u003e.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp class=\"p1\"\u003e\u003cspan class=\"s1\"\u003e\u003cb\u003eDo not dry clean\u003c\/b\u003e\u003c\/span\u003e or tumble dry — let it air dry naturally.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"p1\"\u003e\u003cb\u003eKey features:\u003c\/b\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp class=\"p1\"\u003e14 oz. raw pure vegetal indigo selvedge denim (100% cotton)\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp class=\"p1\"\u003eRegular fit, 5-pocket construction\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp class=\"p1\"\u003eJapanese denim, Italian craftsmanship\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp class=\"p1\"\u003eInspired by vintage U.S. jeans details\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp class=\"p1\"\u003eAges beautifully with wear and time\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Blueblanketjeans","offers":[{"title":"28","offer_id":42793297707253,"sku":"P01 IT101 28","price":299.0,"currency_code":"EUR","in_stock":true},{"title":"29","offer_id":42793297740021,"sku":"P01 IT101 29","price":299.0,"currency_code":"EUR","in_stock":true},{"title":"30","offer_id":42793297772789,"sku":"P01 IT101 30","price":299.0,"currency_code":"EUR","in_stock":true},{"title":"31","offer_id":42793297805557,"sku":"P01 IT101 31","price":299.0,"currency_code":"EUR","in_stock":false},{"title":"32","offer_id":42793297838325,"sku":"P01 IT101 32","price":299.0,"currency_code":"EUR","in_stock":true},{"title":"33","offer_id":42793297871093,"sku":"P01 IT101 33","price":299.0,"currency_code":"EUR","in_stock":false},{"title":"34","offer_id":42793297903861,"sku":"P01 IT101 34","price":299.0,"currency_code":"EUR","in_stock":true},{"title":"36","offer_id":42793297936629,"sku":"P01 IT101 36","price":299.0,"currency_code":"EUR","in_stock":false},{"title":"38","offer_id":42793297969397,"sku":"P01 IT101 38","price":299.0,"currency_code":"EUR","in_stock":false},{"title":"40","offer_id":42793298002165,"sku":"P01 IT101 40","price":299.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0620\/1504\/5877\/files\/P01BIANCO01_4e0da996-d0f7-446b-bfbb-4d931c9723a0.jpg?v=1763737307","url":"https:\/\/www.blueblanketjeans.com\/it\/products\/p01-white","provider":"Blueblanketjeans","version":"1.0","type":"link"}