Raw denim is denim fabric that has not been pre-washed, pre-shrunk, or treated after dyeing. It keeps the original indigo color and stiffness, allowing the jeans to naturally mold to your body and develop unique fades and wear patterns over time.

How many times can I wear my raw denim jeans before washing them?

There is no fixed rule, but with raw denim it is best to wear your jeans as long as possible before the first wash, typically 6–12 months of regular use. Wearing them often without washing allows natural creases and high-contrast fades to develop. Washing too early removes indigo more evenly and can result in a flatter, less distinctive look.

How should I wear and care for raw denim?

To care for raw denim, wear your jeans frequently and wash them sparingly. Aim to wash them only after 6–12 months of regular wear so that natural creases and fades can form. When you do wash them, hand wash or use a cold, gentle machine cycle with a mild, natural detergent. Avoid bleach and fabric softeners. Air dry your jeans flat or on a hanger and keep them out of direct sunlight to reduce color fading. Over time, the denim will mold to your body, giving a customized fit and unique character.

Can I put my raw denim jeans in the dryer?

We recommend air drying your raw denim jeans to preserve the fabric, color, and fit. If you choose to use a dryer, turn the jeans inside out and select the most delicate, low-heat cycle to minimize shrinkage and damage, especially if your jeans have a leather patch. Remove them while still slightly damp and let them finish drying in the air.

Relaxed Top Block made in U.S.A. Style P100 U.S.A. -LIMITED EDITION-
5 Pockets JEANS
REGULAR FIT, 12 oz., U.S.A. Indigo Selvedge Raw Denim

€369,00

Unit price: per

Tax included.

Guida alle taglie Relaxed Top Block made in U.S.A. Style P100 U.S.A. -LIMITED EDITION-

	30	31	32	33	34	36	38
Waist cm	80	82	84	86	88	92	96
Lenght cm	105,8	106,4	107	107,6	108,2	109,4	110,6

	30	31	32	33	34	36	38
Waist inch	31 1/2	32 1/4	33	34	35	36 1/4	38
Lenght inch	41 1/2	42	42 1/4	42 3/4	43	43 1/8	44

Description

P100 U.S.A. — The Essential American Raw Denim Jeans

Experience pure American craftsmanship with the P100 U.S.A., a timeless pair of jeans born from tradition and elevated by design.

Crafted from 100% American-made raw selvedge denim, woven in Mississippi on vintage shuttle looms, these jeans embody the heritage of true U.S. denim manufacturing. The texture, weight, and deep indigo tone capture the authentic character of American workwear — durable, honest, and built to age beautifully.

The fit draws inspiration from a 1940s archival model discovered by Antonio Di Battista, reinterpreted with modern proportions and refined construction. The result is a clean, balanced silhouette — effortlessly classic yet contemporary in spirit.

Every stitch, fold, and fade tells a story of precision and integrity, celebrating the enduring legacy of American denim. From the first wear to the last fade, the P100 U.S.A. becomes a true reflection of the person who wears it.

Key features:

100% American-made raw selvedge denim, woven in Mississippi
Traditional shuttle-loom construction for authenticity
1940s-inspired fit, reworked for modern wear
Premium craftsmanship by Antonio Di Battista
Built to age gracefully and develop a unique patina

Details

Made in U.S.A.
Fit Regular
Fabric 12 oz, unwashed 5 pockets, steel Laurel Leaf Buttons
100% pure vegetal Indigo selvedge denim
Selvedge coin pocket
Pocket canvas made with Italian selvedge fabric
Back pockets with internal reinforcement
Shuttle loom care label made in Japan
Jacron logo patch
Copper rivets
Button fly

Cleaning Care

Wash the pants in cold water on the gentle cycle. Use a mild laundry detergent. Turn the washing machine on to the gentlest cycle available and use cold water. Take the pants out of the washing machine as soon as the cycle has ended. Sanforized® to minimize shrinkage.

Blue Blanket Sustainability

Our products are environmentally sustainable by nature we have always used 100% cotton fabrics, copper or steel accessories, labels in leather or jacquard cotton, we sew with cotton thread, the indigo we use is 100% pure vegetal, Our jeans are unwashed so we don’t care to communicate this much we just need to have a clear conscience…

Return Policy

Free size exchange within 14 days.
Or return for a refund — return shipping is on us.
Full return policy available here.