Raw denim is denim fabric that has not been pre-washed, pre-shrunk, or treated after dyeing. It keeps the original indigo color and stiffness, allowing the jeans to naturally mold to your body and develop unique fades and wear patterns over time.

How many times can I wear my raw denim jeans before washing them?

There is no fixed rule, but with raw denim it is best to wear your jeans as long as possible before the first wash, typically 6–12 months of regular use. Wearing them often without washing allows natural creases and high-contrast fades to develop. Washing too early removes indigo more evenly and can result in a flatter, less distinctive look.

How should I wear and care for raw denim?

To care for raw denim, wear your jeans frequently and wash them sparingly. Aim to wash them only after 6–12 months of regular wear so that natural creases and fades can form. When you do wash them, hand wash or use a cold, gentle machine cycle with a mild, natural detergent. Avoid bleach and fabric softeners. Air dry your jeans flat or on a hanger and keep them out of direct sunlight to reduce color fading. Over time, the denim will mold to your body, giving a customized fit and unique character.

Can I put my raw denim jeans in the dryer?

We recommend air drying your raw denim jeans to preserve the fabric, color, and fit. If you choose to use a dryer, turn the jeans inside out and select the most delicate, low-heat cycle to minimize shrinkage and damage, especially if your jeans have a leather patch. Remove them while still slightly damp and let them finish drying in the air.

Brown pants worn with a white shirt and blue sneakers on a light gray background

Heritage Relaxed Wide Leg Cotton Chino Style P17 IT25T
CHINO
loose fit
Made in Italy

€269,00

Unit price: per

Tax included.

Description

P17 IT25T — Italian-Made- Loose- Relaxed Chino Pants

The P17 IT25T is a loose-relaxed chino designed for all-day comfort and effortless style. Cut with a wider leg and relaxed thigh, it offers a comfortable fit with a mid-rise waistband for a natural silhouette and easy movement.

Versatile and refined, these chinos can be dressed up with a tailored jacket or worn casually with denim or workwear shirts, making them a wardrobe essential for every season. The breathable cotton fabric ensures comfort whether you’re at work, traveling, or off-duty.

The P17 IT25T features two angled front slash pockets with premium cotton pocket bags, two jetted back pockets, and a distinctive five jetted coin pocket — a rare and refined detail that elevates its craftsmanship. The zip fly and natural corozo button closure add a final touch of authenticity.

Each pair is 100% Made in Italy, crafted with precision and care, except for the washing-care shuttle loom label, proudly made in Japan — a nod to the shared heritage of meticulous textile making.

Key features:

Loose-relaxed fit with wider leg and thigh
Mid-rise waistband for a natural, comfortable fit
100% premium cotton
Two slash front pockets, two jetted back pockets, and five jetted coin pockets
Zipper fly with corozo button closure
Made entirely in Italy (washing-care label made in Japan)

Details

• Made in Italy • 100% cotton Italian Gabardine •Fish eye buttons in real corozo Regular Fit Shuttle loom care label made in Japan • Coin welt pocket •corozo button •Front Slash pockets •Welt pocket

Cleaning Care

Wash'em inside out with a natural soap, turn the washing machine on to the gentlest cycle at max 40°. Do not dry clean. Do not use dryer machine. Sanforized® to minimize shrinkage.

Blue Blanket Sustainability

Our products are environmentally sustainable by nature we have always used 100% cotton fabrics, copper or steel accessories, labels in leather or jacquard cotton, we sew with cotton thread, the indigo we use is 100% pure vegetal, Our jeans are unwashed so we don’t care to communicate this much we just need to have a clear conscience…

Return Policy

Free size exchange within 14 days.
Or return for a refund — return shipping is on us.
Full return policy available here.