Raw denim is denim fabric that has not been pre-washed, pre-shrunk, or treated after dyeing. It keeps the original indigo color and stiffness, allowing the jeans to naturally mold to your body and develop unique fades and wear patterns over time.

How many times can I wear my raw denim jeans before washing them?

There is no fixed rule, but with raw denim it is best to wear your jeans as long as possible before the first wash, typically 6–12 months of regular use. Wearing them often without washing allows natural creases and high-contrast fades to develop. Washing too early removes indigo more evenly and can result in a flatter, less distinctive look.

How should I wear and care for raw denim?

To care for raw denim, wear your jeans frequently and wash them sparingly. Aim to wash them only after 6–12 months of regular wear so that natural creases and fades can form. When you do wash them, hand wash or use a cold, gentle machine cycle with a mild, natural detergent. Avoid bleach and fabric softeners. Air dry your jeans flat or on a hanger and keep them out of direct sunlight to reduce color fading. Over time, the denim will mold to your body, giving a customized fit and unique character.

Can I put my raw denim jeans in the dryer?

We recommend air drying your raw denim jeans to preserve the fabric, color, and fit. If you choose to use a dryer, turn the jeans inside out and select the most delicate, low-heat cycle to minimize shrinkage and damage, especially if your jeans have a leather patch. Remove them while still slightly damp and let them finish drying in the air.

P40 JP90
Waist Overall JEANS
Inspired from the 1870s, SINGLE NEEDLE PRODUCTION
Handcrafted manufacturing
13 oz. Japanese Selvedge Raw Denim
MADE IN ITALY

€499,00

Unit price: per

Tax included.

	30	31	32	33	34	36	38
Waist cm	80	82	84	86	88	92	96
Lenght cm	105,8	106,4	107	107,6	108,2	109,4	110,6

	30	31	32	33	34	36	38
Waist inch	31 1/2	32 1/4	33	34	35	36 1/4	38
Lenght inch	41 1/2	42	42 1/4	42 3/4	43	43 1/8	44

Description

P40 JP90

13 oz. Japanese selvedge denim, pure vegetal indigo.

Inspired by historical Jeans from the 1870s from ADB Vintage archives, our P40 has plenty of details: Buckle buck, Reinforced patch in the crotch, stitching details on the pockets, suspenders buttons and hidden selvedge.

Hidden selvedge: back in the days it was considered cheap to use all the fabric, for this reason the selvedge was hidden!

Details

Jeans-WaistOverall, 14oz.
Sewn with a 1940s single needle machine
100% made in Italy
pure vegetal indigo
suspenders buttons
historical details
hidden selvedge/reinforced patch in the crotch/stitching details/buckle buck
100% sustainable

Cleaning Care

Don't wash until 6-8 months to develop a personal fade & patina. When necessary wash' em inside out. Soak wash with a natural soap. Do not dry clean. Do not use dryer machine. Sanforized® to minimize shrinkage

Blue Blanket Sustainability

Our products are environmentally sustainable by nature we have always used 100% cotton fabrics, copper or steel accessories, labels in leather or jacquard cotton, we sew with cotton thread, the indigo we use is 100% pure vegetal, Our jeans are unwashed so we don’t care to communicate this much we just need to have a clear conscience…

Return Policy

Free size exchange within 14 days.
Or return for a refund — return shipping is on us.
Full return policy available here.