Raw denim is denim fabric that has not been pre-washed, pre-shrunk, or treated after dyeing. It keeps the original indigo color and stiffness, allowing the jeans to naturally mold to your body and develop unique fades and wear patterns over time.

How many times can I wear my raw denim jeans before washing them?

There is no fixed rule, but with raw denim it is best to wear your jeans as long as possible before the first wash, typically 6–12 months of regular use. Wearing them often without washing allows natural creases and high-contrast fades to develop. Washing too early removes indigo more evenly and can result in a flatter, less distinctive look.

How should I wear and care for raw denim?

To care for raw denim, wear your jeans frequently and wash them sparingly. Aim to wash them only after 6–12 months of regular wear so that natural creases and fades can form. When you do wash them, hand wash or use a cold, gentle machine cycle with a mild, natural detergent. Avoid bleach and fabric softeners. Air dry your jeans flat or on a hanger and keep them out of direct sunlight to reduce color fading. Over time, the denim will mold to your body, giving a customized fit and unique character.

Can I put my raw denim jeans in the dryer?

We recommend air drying your raw denim jeans to preserve the fabric, color, and fit. If you choose to use a dryer, turn the jeans inside out and select the most delicate, low-heat cycle to minimize shrinkage and damage, especially if your jeans have a leather patch. Remove them while still slightly damp and let them finish drying in the air.

Man wearing a red shirt, blue jeans, and a brown cowboy hat on a gray background

S67 IT147
Classic Men’s Western Shirt Red-Guide
MADE IN ITALY

€117,00 ~~€195,00~~

Unit price: per

Tax included.

	XS	S	M	L	XL	XXL
Chest cm	100	104	108	112	116	120
Lenght cm	73	74	75	76	77	78

	XS	S	M	L	XL	XXL
Chest inch	39 3/8	41	42 3/8	44	46	47 1/4
Lenght inch	20 5/8	29	29 1/2	30	30 1/4	31

Description

Red Western Cotton Shirt — Heritage Craftsmanship with a Modern Edge

This men’s Western shirt, crafted from premium red cotton, captures the spirit of authentic cowboy heritage while blending seamlessly with contemporary urban style. The vibrant red hue — once worn by cowboys to stand out on the open range — now adds a bold statement to any modern wardrobe.

Designed with a pleated back yoke for a perfect fit and angled patch chest pockets that emphasize its Western character, this shirt balances functionality and refined craftsmanship. The slim yet comfortable cut ensures unrestricted movement, ideal for life on the ranch or in the city.

Made from durable, breathable cotton, it delivers lasting comfort through every season — whether you’re at a rodeo, on horseback, or pairing it with raw denim for a timeless casual look.

Key features:

100% premium cotton, durable and breathable
Western-style angled patch pockets
Pleated back yoke for fit and comfort
Inspired by traditional cowboy attire
Perfect for workwear, rodeos, or everyday wear

Details

Fabric 100% cotton
Made in Italy
Fit: Regular
Sleeve length: long
2 patch front pockets-angle cut
Pleat back yoke

Cleaning Care

Hand wash. Do not use washing machine. Do not use dryer machine. Sanforized® to minimize shrinkage.

Blue Blanket Sustainability

Our products are environmentally sustainable by nature we have always used 100% cotton fabrics, copper or steel accessories, labels in leather or jacquard cotton, we sew with cotton thread, the indigo we use is 100% pure vegetal, Our jeans are unwashed so we don’t care to communicate this much we just need to have a clear conscience…

Return Policy

Free size exchange within 14 days.
Or return for a refund — return shipping is on us.
Full return policy available here.