Raw denim is denim fabric that has not been pre-washed, pre-shrunk, or treated after dyeing. It keeps the original indigo color and stiffness, allowing the jeans to naturally mold to your body and develop unique fades and wear patterns over time.

How many times can I wear my raw denim jeans before washing them?

There is no fixed rule, but with raw denim it is best to wear your jeans as long as possible before the first wash, typically 6–12 months of regular use. Wearing them often without washing allows natural creases and high-contrast fades to develop. Washing too early removes indigo more evenly and can result in a flatter, less distinctive look.

How should I wear and care for raw denim?

To care for raw denim, wear your jeans frequently and wash them sparingly. Aim to wash them only after 6–12 months of regular wear so that natural creases and fades can form. When you do wash them, hand wash or use a cold, gentle machine cycle with a mild, natural detergent. Avoid bleach and fabric softeners. Air dry your jeans flat or on a hanger and keep them out of direct sunlight to reduce color fading. Over time, the denim will mold to your body, giving a customized fit and unique character.

Can I put my raw denim jeans in the dryer?

We recommend air drying your raw denim jeans to preserve the fabric, color, and fit. If you choose to use a dryer, turn the jeans inside out and select the most delicate, low-heat cycle to minimize shrinkage and damage, especially if your jeans have a leather patch. Remove them while still slightly damp and let them finish drying in the air.

P01 IT18

5 Pockets JEANS
REGULAR FIT, straight leg 13 oz., Italian Black Selvedge Denim
MADE IN ITALY

€299,00

Unit price: per

Tax included.

	28	29	30	31	32	33	34	36	38	40
Waist cm	77	80	82	84	87	90	92	97	102	104
Lenght cm	84	84	84	84	84	84	84	84	84	84

	28	29	30	31	32	33	34	36	38	40
Waist inch	30 1/4	31 1/2	32 1/4	33	34 1/4	35 1/2	36 1/4	38 1/4	40 1/8	41
Lenght inch	33	33	33	33	33	33	33	33	33	33

Description

P01 IT 18

Black 5 pockets in a regular straight leg and medium rise waist. SELVEDGE DENIM, 100% made in Italy.

Details

Made in Italy
Fit Regular
Fabric 13 oz SELVEDGE denim
Selvedge coin pocket
Pocket canvas made with Italian selvedge fabric
Shuttle loom care label made in Japan
Bottom edge made with chain stitching at mm 8 with bar tag
Back pockets with internal reinforcement
Leather patch
Belt loops
Copper rivets
Button fly

Cleaning Care

Don't wash until 6-8 months to develop a personal fade & patina. When necessary wash' em inside out, with a natural soap, turn the washing machine on to the gentlest cycle and use cold water. Do not dry clean. Do not use dryer machine. Sanforized® to minimize shrinkage.

Blue Blanket Sustainability

Our products are environmentally sustainable by nature we have always used 100% cotton fabrics, copper or steel accessories, labels in leather or jacquard cotton, we sew with cotton thread, the indigo we use is 100% pure vegetal, Our jeans are unwashed so we don’t care to communicate this much we just need to have a clear conscience…

Return Policy

Free size exchange within 14 days.
Or return for a refund — return shipping is on us.
Full return policy available here.