P01 IT101 — The Iconic Blue Blanket 5-Pocket Jeans
The P01 IT101 represents the pure essence of Blue Blanket: a devotion to authenticity, quality, and craftsmanship. These 5-pocket jeans combine the best of three worlds — Japanese selvedge denim, Italian design, and U.S. heritage construction — resulting in a timeless piece that defines the brand’s philosophy.
Crafted from 100% cotton, 14 oz. raw pure vegetal indigo selvedge denim, woven in Japan and assembled in Italy, the P01 embodies durability and authenticity. Its regular fit and classic silhouette make it a perfect everyday jean that ages beautifully with time and wear.
This is a raw, unwashed blue denim designed to evolve naturally. The more you wear it, the more it becomes uniquely yours — developing personal fades, whiskers, and a patina that reflects your lifestyle.
How to care for your raw denim:
Avoid washing for the first 6–12 months to develop a personalized fade and patina.
When washing, turn inside out and use cold water.
Do not dry clean or tumble dry — let it air dry naturally.
Key features:
14 oz. raw pure vegetal indigo selvedge denim (100% cotton)
Regular fit, 5-pocket construction
Japanese denim, Italian craftsmanship
Inspired by vintage U.S. jeans details
Ages beautifully with wear and time
Use a mild laundry detergent. Turn the washing machine on to the gentlest cycle available and use cold water. Take the pants out of the washing machine as soon as the cycle has ended. Do not dry clean. Do not dryer machine. Sanforized® to minimize shrinkage.
