P01 IT101 — The Iconic Blue Blanket 5-Pocket Jeans
The P01 IT101 represents the pure essence of Blue Blanket: a devotion to authenticity, quality, and craftsmanship. These 5-pocket jeans combine the best of three worlds — Japanese selvedge denim, Italian design, and U.S. heritage construction — resulting in a timeless piece that defines the brand’s philosophy.
Crafted from 100% cotton, 14 oz. raw pure vegetal indigo selvedge denim, woven in Japan and assembled in Italy, the P01 embodies durability and authenticity. Its regular fit and classic silhouette make it a perfect everyday jean that ages beautifully with time and wear.
This is a raw, unwashed blue denim designed to evolve naturally. The more you wear it, the more it becomes uniquely yours — developing personal fades, whiskers, and a patina that reflects your lifestyle.
How to care for your raw denim:
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Avoid washing for the first 6–12 months to develop a personalized fade and patina.
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When washing, turn inside out and use cold water.
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Do not dry clean or tumble dry — let it air dry naturally.
Key features:
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14 oz. raw pure vegetal indigo selvedge denim (100% cotton)
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Regular fit, 5-pocket construction
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Japanese denim, Italian craftsmanship
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Inspired by vintage U.S. jeans details
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Ages beautifully with wear and time